Core responsibilities

• Visual concept and design: Develop and create the overall artistic and visual style for a project, which can include layouts, graphics, photography, and video. 
• Team leadership: Manage, guide, and inspire creative teams, including designers, illustrators, and photographers, providing clear direction and feedback. 
• Project management: Establish budgets and timelines, track progress, and ensure that projects are completed on time and within budget. 
• Client and stakeholder relations: Communicate with clients or stakeholders to understand their goals, present creative concepts, and make necessary revisions based on feedback. 
• Quality control: Ensure all final visual outputs meet high creative standards and align with brand identity and project objectives. 
• Collaboration: Work with other departments and professionals, such as copywriters, marketers, and strategists, to shape the final product. 

Common industries

• Advertising and public relations
• Print publishing (magazines, newspapers)
• Film and television
• Digital media (websites, apps, video games)
• Marketing and branding